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Bluebird day (n.): a clear, cloudless day in the hills

Less admin. More bluebird days.

Bookings, staff, safety, emails and payments for experience and course businesses, all in one place and mostly running themselves.

Book a demoSee what it does
Map key

Everything on one sheet

Bluebird replaces the booking plugin, the spreadsheets, the shared inbox and the whiteboard in the kit room.

Bookings and dates

Courses, dates and places that never overbook, deposits and balances, gift vouchers and discount codes. Customers cancel, change dates or add people themselves, inside your terms.

Participant forms

Everyone on a booking gets their own link. Health details reach the team running the session, and nobody sees anyone else's.

Staff, rota and sign-out

Who's working where, session packs and registers on their phone, shout-outs for cover, and a sign-out for every group with an alert if someone's late back.

Emails, texts and calls

Joining instructions, reminders and thank-yous go out on time, in your words, with a log of what each customer was sent. Your phone line rings whoever's on the rota.

Reviews and repeat customers

Review requests after every course, your Google and Tripadvisor rating on your pages, refer-a-friend and come-back codes, and a tree planted for every review if you like.

Running the place

Rooms and room hire, staff hours and holiday, a team handbook, a marketing calendar, and money in and out ready for Xero or FreeAgent.

Also in the box: a phone app for your team and customers, expense and day-rate claims, an at-a-glance office dashboard, and secure sign-in for everyone.

The Bluebird app

The whole centre in your pocket

One app for iPhone and Android, for your team and your customers. Your instructors run their day from it on the hill. Your customers keep their bookings, forms and vouchers in it, and change dates or add people themselves, with your fees charged as they go.

Saturday 14 November9:41
Bluebirdnow

New booking: 2 placesClimbing taster, Sat 21 Nov. Paid in full.

Bluebird4m

Work offer: Sun 22 NovKayak taster, 13:30 to 16:30. Can you do it?

Bluebird12m

Lee is 10 minutes overdueGorge scramble, due back 14:00. Tap to see where.

Push notifications
9:41●●● ▲ ▮
Ridgeline Adventures
My jobsSign outCallsClaims
Today · Lead instructor

Climbing taster

09:30 to 12:30 · Ridge End car park

Register3 of 4 here
Ann ArcherHere
Ben BellHere
Cat Cole asthma, has inhalerHere
Dev DoyleMark
Signed outBack by 16:30
Sign in when you're back
Your team on the hill
9:41●●● ▲ ▮
Ridgeline Adventures

Hello Hannah

Coming up
Winter skills

Sat 14 Feb · 08:30 · 2 places

1 form to do£95 to pay
Fill in formPay the balance
Change dateAdd someoneCancel
Kayak taster

Sun 22 Nov · 13:30 · 1 place

All set
Gift voucher£40 left · RIDGE-7KQ2
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Your customers' bookings
The clever bits

The things other booking systems don't do

Built for days when the office is one person, half the team is on the hill and the phone won't stop.

An app with push notifications

One app for your team and your customers. Staff get jobs, session packs, registers and sign-out, and a buzz when there's work going, someone's overdue or a voicemail lands. Customers see their bookings and vouchers.

Phone lines that follow the rota

Your number rings whoever's on the rota, then the back-ups, then voicemail sent to your email and the duty manager's phone. Pressing 1 to answer means a mobile's own voicemail never swallows a booking. Staff can ring customers from the app without giving out their own number.

Texts that go when they should

Reminders before the course, a text to everyone on a date when the weather changes the plan, shout-outs to freelancers and sign-in codes. Sent from your business name, with a log of exactly what went to whom.

Staff locations

Staff sign out with where they're going and a call-for-help time. Their position updates while they're out, the duty board shows everyone on a map, and the duty manager is alerted the moment someone's overdue. Incidents are reported with photos from the hill.

Shout-outs and rota

Need cover? One shout-out by text and app to the freelancers who can do it, pick who said yes and they're on the schedule. Office shifts, duty managers and time away on one rota.

Customer records

Every customer's bookings, payments, forms and every email and text they were sent, in one place. Download or erase anyone's data in a click.

Freelancer invoices that write themselves

Every job a freelancer has worked is already on their invoice at their day or half-day rate, with expenses added. They send it from the app, you approve it, mark it paid, and it lands in your Xero or FreeAgent file.

Your office number, not their mobile

Staff ring customers from the app and the customer sees your office number. Nobody's personal mobile gets handed out, and every call is in the log.

Call forwarding by rota

Calls to your number forward to whoever's on shift, then to back-ups, with your opening hours and a voicemail that's emailed to the office. Change the rota and the phone follows.

Trees as rewards

Plant a tree for whatever you want to reward: every review, every customer, a referral or a return visit. It all grows into your own forest page to show for it.

Gift voucher management

Sell vouchers online or over the phone, see every balance and expiry date, and let customers pay all or part of a booking with one. Discount, refer-a-friend and come-back codes too.

Customers manage their own bookings

Change dates, add or take off people and cancel from their booking page, with your change fees and refund rules worked out automatically. Anything that needs a yes comes to the office to approve.

Coming soon

WhatsApp

Customer WhatsApp messages in the same place as email, with replies from the team and every conversation kept with the booking.

Coming soon

Affiliate links

Trains, places to stay and kit for each course in the joining instructions, with your affiliate links built in, so every booking can earn a little extra.

Coming soon

Kit paper trail

Every rope, harness and helmet logged: checks, who used it on which session, and when it's due to be retired.

Coming soon

AI that does the typing

Bluebird already knows your courses, dates, terms and every customer's booking. So it can write the first draft, and you just check it and press send.

  • Draft replies to emails, texts and WhatsApps, using the customer's own booking and your terms.
  • Review replies to every Google and Tripadvisor review, in your voice.
  • A chat bot on your website that answers from your course pages and FAQs, checks places, and hands over to a person.
  • Course pages and posts written from a few notes, ready for the marketing calendar.
  • A morning briefing: who's out, what's short, what needs chasing, and last night's handover in a few lines.
Works with your website

Keep your site. Plug in the back office.

WordPress, Squarespace, Wix, Webflow or something your cousin built: Bluebird fits alongside it.

Book now on any page

Paste one line of code and any page shows your live dates, places left and booking.

Course pages ready to go

Every course gets its own page with prices, next dates, questions and answers, always up to date.

On your own address

Booking, customer accounts and forms live at book.yourbusiness.co.uk, in your colours and with your logo.

Found in search

Google gets your courses, dates, prices and ratings in the format it understands, so they show up when people look.

Grid ref SK 205 835 · Bamford, Peak District

Built in a kit room, not a boardroom

Ask any instructor about a bluebird day: blue sky, dry rock, no wind, nowhere else to be. Experience businesses sell days like that to their customers, then spend their own evenings on bookings and emails. Bluebird is here to give them back.

Bluebird started life as Rocky, the back office at Pure Outdoor, a climbing, caving, navigation and mountain biking company that has run courses from the Hope Valley since 2006.

Every feature exists because an instructor, a freelancer or the office needed it on a busy Saturday. Now we're opening it up to other activity centres, guides, studios and course businesses, starting with a handful of founding operators.

2006Pure Outdoor running courses
1,000staught to climb, cave, navigate and ride
963Tripadvisor reviews, rated 5 out of 5
5activities run on it every week
The route

From first call to first booking

We move you across with you, not at you.

Leg 1

Call

We look at how you work now: courses, staff, the forms you send and the bits that keep you up at night.

Leg 2

Set up

Your courses, dates, prices, branding and emails go in. Your customers and upcoming bookings come across from a spreadsheet.

Leg 3

Trial run

Your team tries it on real sessions alongside your old system, so nothing is left to chance.

Leg 4

Go live

Switch the booking button over. We stay on the end of the phone for the first busy weekend.

Pricing

Simple, monthly, no booking fees

Your customers pay you directly through your own Stripe account. No commission on bookings.

Solo

£49 / month

For one-person businesses: a guide, a coach, a studio.

  • Bookings, forms and emails
  • Customers manage their own bookings
  • Gift vouchers and codes
  • Payments through your own Stripe
Book a demo

Team

£99 / month

For small teams with a few instructors or tutors.

  • Everything in Solo
  • Up to 10 staff and freelancers
  • Schedule, packs and registers
  • Team app, sign-out and duty board
  • Texts and shout-outs
Book a demo
Recommended

Centre

£149 / month

For busy centres with an office, a rota and a phone that rings.

  • Everything in Team
  • Up to 30 staff and freelancers
  • Phone lines that follow the rota
  • Rooms, hours and holiday
  • Email and phone support
Become a founding operator

Group

Let's talk

For several bases, brands or big teams.

  • Everything in Centre
  • Unlimited staff
  • Several bases or brands
  • Moving across and training on site
  • Priority support
Get in touch
Compare everything
FeatureSolo£49Team£99Centre£149GroupLet's talk
Bookings and customers
Online booking, deposits and balances✓✓✓✓
Booking pages on your own address✓✓✓✓
Participant forms and health notes✓✓✓✓
Customers change dates, add people and cancel, with your fees✓✓✓✓
Gift vouchers, discount and refer-a-friend codes✓✓✓✓
Automatic emails, reminders and review requests✓✓✓✓
Customer app✓✓✓✓
Bringing in your old bookings and customers✓✓✓✓
Your team
Staff and freelancersJust you + 2Up to 10Up to 30Unlimited
Schedule, session packs and registers·✓✓✓
Team app with push notifications·✓✓✓
Sign-out, locations and the duty board·✓✓✓
Shout-outs for work, rota and time away·✓✓✓
Freelancer invoices from jobs worked, and expenses·✓✓✓
Staff handbook·✓✓✓
Annualised hours and holiday··✓✓
Phones and messages
Texts to customers and staff·✓✓✓
Phone lines that follow the rota··✓✓
Calls from your office number, voicemail to email··✓✓
WhatsApp··SoonSoon
Running the business
Today dashboard and finance✓✓✓✓
Reviews, ratings and trees as rewards✓✓✓✓
Marketing calendar·✓✓✓
Rooms and room hire··✓✓
Xero and FreeAgent files, helpdesk link·✓✓✓
AI drafts, review replies and chat bot·SoonSoonSoon
Several bases or brands···✓
Moving across and training on site···✓
SupportEmailEmailEmail and phonePriority

Monthly, cancel any time. Founding operators get their first year at half price. Soon: on the way, included when it arrives.

Questions

Before you ask

Who is it for?

Anyone who sells courses, sessions or experiences on dates: activity centres, mountain guides, climbing walls, paddlesports, pottery and art studios, cookery schools, first aid trainers. If you have dates, places and people to look after, it fits.

Do I need a new website?

No. Bluebird gives you booking pages and customer accounts that sit on your own web address, styled to match, and a book now button for the site you already have.

Can I bring my existing bookings and customers?

Yes. Export a spreadsheet from your current system and bring your customers and upcoming bookings in. You see exactly what will come across before anything is saved, and can undo it.

Who owns my data?

You do. Each business's data is kept separate, you can download everything at any time, and you can close your account whenever you like.

Does it work for freelancers?

Yes. Freelancers get their own login for their sessions and packs, answer shout-outs for work, and send their day-rate and expense claims straight to your office.

Founding operators

Get your hands on it first

We're taking on a small number of businesses to shape Bluebird with us. Tell us a bit about yours and we'll be in touch to book a call.

We only use your details to get in touch about Bluebird. Ask us and we'll delete them.